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What sets the Home Stager’s Guild™
training program a part from
other training programs? |
With over 15 years experience and
a leader in the Home Staging Industry, Melanie Serra
brings her success, experience and knowledge to the home
staging training circuit. Her curriculum is unique and
unlike any other in the industry. This training program
incorporates all segments of the business to include;
decorating fundamentals, business theory, interactive
classroom study, along with on-site staging where
students learn to work in “real” homes. Her interactive
group studies provide hands on training to promote,
stimulate and enhance creativity…and are just plain fun!
The “HSG” training program provides each student with
the knowledge and tools to own and operate a successful
staging business and hit the ground running upon
completion.
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What is the course
fee? |
This is a 4 day workshop. The cost
of the training is $2500. This fee does not include the
cost of travel or hotel expenses. The curriculum is very
extensive and consists of 4 full 9 hour days.
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Do I need to have a degree in interior design?
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No, you don’t have to have
previous experience in a design field but you should
have an “eye” and a flair for decorating and be
passionate about interior design, decorative style and home
furnishings.
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Will I receive a certificate of training?
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Yes, upon graduation each student
will receive a certificate of completion and will become
a member of “The Home Stager’s Guild™.” They will also be
eligible to receive one year of free advertising on the
“HSG” website.
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Do I need to have previous marketing or business
experience? |
No, you do not have to have
previous experience in business or marketing practices.
You will be taught and guided in “start up” practices
and principals in: naming your business, business
licensing, bookkeeping, office practices, marketing
strategies, establishing service fees, and shown how to
implement systems to handle growth.
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How can adding home staging services benefit my existing
decorating business? |
Home Staging is a new facet of
decorating that is becoming more and more popular thanks
to television shows’ like “Sell this House” and “Design
to Sell.” For the established interior decorator or
designer this is an additional service that could
increase their bottom line. Staging requires not only
the talent to transform spaces on limited budgets, but
the ability to understand the psychology of the selling
process. Most conventional designers are both product
and project driven. But, by learning how to “use what
the homeowner already has” the conventional designer
will experience a quicker turn around time from
conception to completion on each staging project. The
benefits are instant gratification along with instant
income. No more waiting for weeks or months to receive
payment and commissions on lengthy projects.
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Is this a
lucrative career? |
Yes, this career can be VERY
lucrative. It just depends on how talented you are, how
hard you are willing to work and how much passion and
energy you put into it. We will touch on other decorating services such
as interior redesign, model home merchandising, color
consultations. These additional services will help to
supplement and increase income.
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Can I work at this part time and still make money?
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You are your own boss and can work
as much as little as you would like. However, keep in
mind that the more you market yourself, the more
appointments you will book and the more money you will
make. Success depends on your vision and the
professional goals you set in place.
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What is the dress code during the training?
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Dress is business casual. It’s
important to maintain a professional image when working
in client homes (no jeans on those days please).
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What do I
need to bring to class? |
Please bring a writing pad a pen
and a camera. You will want to begin to build a
portfolio by taking pictures of the jobs that you stage
during your training.
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Where is the training? How do I get there? Where do I
stay? |
The training is in Atlanta Georgia
at the Staybridge Suites hotel. Located at the new
Ashford Chase Walk shopping district offering walking
distance to great shopping, restaurants, movie theaters
and across the street from the Perimeter Mall *Each
student will receive a copy of the course itinerary
along with conference room name, times and other info
upon registering for the course.
HOTEL: Staybridge Suites
ATLANTA PERIMETER CTR EAST 4601 RIDGEVIEW ROAD
ATLANTA, GA 30346 UNITED STATES
Hotel Front Desk: 1-678-320-0111 Hotel Fax: 1-678-320-0250
www.staybridge.com/atlanta-pr
Staybridge Flyer.pdf
The Staybridge Suites offers The Home Stager’s Guild
Students a special group room rate. Be sure to let the
reservationists know that you are with the Home Stagers
Guild to take advantage of the special room rate.
Traveling by air you will arrive at Hartsfield Jackson
Int’l Airport. Take MARTA to Sandy Springs Station. The
cost for MARTA one way is $1.75. This is an easy train
ride and will take you very close to the hotel. A
complimentary Staybridge Hotel Shuttle will pick you up
from the Sandy Springs Station and take you to the hotel
which is right behind the station. There is no need to
rent a car. If you have concerns about transportation to
and from the airport please contact us.
The Staybridge Suites Atlanta Perimeter Center East is
conveniently located in the heart of the business and
shopping district of the Atlanta Perimeter just off
I-285 and East of GA 400. Also accessible from I-75,
I-85, and MARTA - public transit system. Perimeter Mall
is just blocks away with several restaurants, a movie
theater, and entertainment within walking distance. Easy
access to local offices and area attractions.
Staybridge
Shuttle Schedule:
M-F 7:15am to 10:00 pm
S and S 8:00am - to 10:00pm
The shuttle offers a pick up and delivery service to
malls shops and restaurants within for a 3 mile
radius.
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Tell me about
the instructor? |
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Melanie Serra is principal of
“Interior Revivals Inc™” a Home Staging and Interior
Redesign company and founder of “The Home Stagers
Guild™,” an association that supports and trains other
staging professionals in the industry. She is one of the
early pioneers in the business and has staged and
redesigned hundreds of homes. She is recognized as a
leader in the industry, has won various awards for her
“before and after” work and is frequently featured in
local and national media. Melanie’s background in
both design and marketing puts her on the map as one of
the most sought after instructors in this exciting new
field . Prior to operating her own business she learned
the art of display and the power of placement as a
former photo stylist for Omega Studios of Dallas Texas,
where she supervised set design and production for the JC Penney Home Furnishing Catalog. She has also received
national and regional recognition for her sales and
marketing experience as a design and product consultant
for many major manufacturers in the interior surfacing
industry, such as Duron Paints & Wallcoverings, Nevamar
Decorative Laminates and Prince Street Carpets.
Her company
Interior Revivals Inc™ began over12 years ago as a
“grassroots” idea that turned into a successful
enterprise. As an instructor she provides her
students with the “know how” to operate a successful
home staging business and guides them around
pitfalls and barriers to help them succeed.
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What makes Melanie Serra different from other
instructors? |
Over the past 6 years
Melanie Serra was
often
approached about training and mentoring others.
After all, there were many other
stagers and redesigners jumping at the opportunity
to teach…why wasn’t she? For Melanie it was
simple….it was about timing and about integrity.
Before she would call herself an instructor or
consider mentoring others, it was imperative that
she experienced ALL aspects of running a successful
home staging business. In order to teach, she
understood that she had to take her business full
circle from the early stages of start up, to
learning how to market and grow her business, to
establishing systems to avoid the “crash and burn”
when business peaks. Today, the combination of hard
work, commitment and drive is her proven track
record to success. As an instructor and mentor, her
goal is to help each student realize their full
potential and help them succeed in their business.
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