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Training Schedule
2008 Dates
January 18th - 21st
Dewey Color Course
January 22nd - 23rd
February 22nd - 25th
March 28th - 31st - FULL
April 18th -21st - FULL
May 16th - 19th - 2 seats left
Dewey Color Course
May 20th - 21st
June 20th - 23rd - 4 seats left
July 18th - 21st
August 8th - 11th
September 19th - 22nd
October 17th - 20th
November 14th - 17th |
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Training Curriculum
| DAY
1 |
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Welcome Introduction
What’s it all about?
Why are you here?
Business Development -
Business Plan, Pricing,
Bookkeeping
Home Staging 101 - What
is it?, Benefits, Statistics, Principals,
Essential Staging
Points, Preparation
Decorative Fundamentals of Home Staging I -
Differences of
Interior Decorating, Redesign and Staging;
Elements & Principals of Design; Steps to
Successfully Stage a Room; Identifying Styles
and Creating Design Themes; Room Shapes and
Traffic Patterns; Defining Focal Points;
Furniture Arrangement and Placement Tips
Classroom Exercise- Style and Decor
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Conference Call with
Guest Speaker |
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Guest Speaker –
Kirstin Carey, award winning
professional speaker, business
consultant and author. |
Decorative
Fundamentals of Home Staging II
Accessory
Placement, Lighting and Plants, Wall Art
Placement
Classroom Exercise-Case Study I-Artwork
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| DAY 2 |
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Decorative Fundamentals of Home Staging II -
Bookshelves and
Tablescapes, Window Treatments, Working with
Color, Tools and Supplies
Classroom Exercise- Paint and Color
Purchasing and Warehousing -
Building Inventory, Retail
Resources, Furniture Rental Resources, Working
with Sub Contractors
Working with Clients
- Telephone Etiquette, Setting and Securing
Appointments, Templates, Forms, Resources,
Product Web References
The
Psychology of Home Staging I -
Understanding the Seller, Understanding the
Buyer, Target Markets, Understanding the Real
Estate Agent
Classroom Exercise- Case Study II-Cabinets and
Bookshelves
Classroom Exercise- Case Study III-Tabletop
Display
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Field Interactive Group Exercise -
Home #1
Students will participate
in a verbal WALK –THROUGH CONSULTATION
in a listed home.
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DAY 3 |
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The
Psychology of Home Staging II -
The Agents Role, How Staging Benefits the Agent,
How to Pitch Your Services
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Field Interactive Group Exercise
-
Home #2
Students will participate
in a FULL SERVICE STAGING PROJECT in a
listed home.
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DAY
4 |
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Marketing-Promotion & Advertising -
Promoting your
Business, Creating
Demand, Mass Mailing Campaigns, Developing
Collateral, Creating the Perfect Ad,
Writing Articles
and a Biography,
Building a Portfolio, Successful Speaking
Presentations, How to Handle the Press, Writing
a Press Release, Website Development, Spin off
Businesses
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Virtual Presentation by Tracy
Fredrychowski |
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Website
Development, with award winning web
host and designer Tracy
Fredrychowski, of Small Business Web
Solutions. |
Graduation Brunch - Presentation of Certificates |
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